Keepeek - How to manage a digital asset management project?

Digital media management has become a priority for companies seeking to optimise the efficiency of their creative resources. Whether you are a small business or a multinational corporation, implementing a Digital Asset Management (DAM) system such as Keepeek is crucial for centralising, organising and distributing your digital content. Here are some tips for successfully managing a DAM project.

Understanding the Fundamentals of Digital Asset Management

Before diving into a DAM project, it is essential to understand the basics. It involves centralising all digital media (images, videos, documents, audio files, etc.) on a single platform. This will enable quick searching and retrieval, while ensuring data security.

The main benefits of Keepeek DAM:

• Improved productivity
• Reduced production costs
• Fast and secure access to content
• Management of usage rights

Assessing Your Needs

Before you begin implementing your Digital Asset Management software, start by assessing your specific needs. Here are some questions to ask yourself:

• How many digital media files do you manage?
• Which ones are really useful to your users?
• Who will have access to the system (marketing teams, design teams, partners, customers)?
• Which file formats do you use regularly?
• Do you need specific features such as a detailed metadata structure, complex usage rights management, or integration with other tools (PIM, e-commerce, CMS, etc.)?

Engaging Stakeholders

Managing a DAM project is not limited to implementing the Keepeek tool. It is essential to involve all stakeholders from the outset. Identify key users in each department (marketing, communications, creative teams, IT, legal) and ensure they understand its importance. Their feedback on features and participation in training are essential to the project's success.

Organising the Media

Before migrating your files to Keepeek, take the time to organise your media:

• Organise files into logical categories (content type, campaign, project).
• Assign metadata to facilitate searching (dates, authors, licence types).
• Delete duplicates and obsolete files.

A well-organised DAM improves search capabilities and speeds up file access.

Train your teams

The success of a DAM project also depends on the ability of teams to use the Keepeek platform effectively. Offer training sessions tailored to different roles within the company. Marketing teams will not have the same needs as creative or IT teams. Ensure that everyone understands how to use the software and the importance of keeping files well organised.

Monitoring and Optimising DAM Usage

Once Keepeek has been deployed, it is essential to monitor its usage. Identify areas for improvement by analysing:

• The number of team logins.
• Import and download statistics.
• User feedback on ease of use.
• The number of media files in the database.
• The decrease in the number of requests to obtain media files.

Based on feedback, feel free to adjust the DAM configuration, add training courses, or modify the file organisation.

Conclusion

Managing a Digital Asset Management project with Keepeek requires rigorous planning and active involvement from your teams. By involving the right people and constantly optimising processes, you will maximise the value of your digital assets while improving the efficiency of your teams.