Papirfly MCP Connector – Papirfly Help Center

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What is the Papirfly MCP connector?
Who can use it?
Setting up the connector
What you can do
Using the connector well
Security and your data
Frequently asked questions

Many teams now use AI assistants such as Claude, ChatGPT or Gemini in their daily work. Getting brand content into those conversations usually means downloading files, copying links and switching between tabs. The Papirfly MCP connector links your Papirfly platform directly to your AI assistant. You can then find, check, organize and share your approved assets and brand guidelines without leaving the conversation.

Why use the Papirfly MCP connector?

Find assets by describing them: ask for “outdoor lifestyle photos from 2025” instead of browsing folders or guessing tags.
Answer brand questions quickly: ask how much clear space the logo needs, and get the answer from your own brand portal.
Work across tools: find an image in Papirfly, then ask your assistant to place it in a presentation or draft an email to your agency with a share link.

Who can use it?

The Papirfly MCP connector is available on request. Please contact your Customer Success Manager to have it enabled for your organisation.

To use the connector, you need:

An AI assistant that supports custom MCP connectors on your plan. This includes Claude, ChatGPT and Gemini. Check your assistant’s plan details or ask your IT team.
A Papirfly account. The connector signs you in with your usual Papirfly credentials.

Once enabled:

Your own Papirfly rights apply. The assistant can only see and do what you can see and do in Papirfly.
You only see tools for the Papirfly products you have access to. For example, if you don’t use Point, you won’t see brand guideline tools.

Setting up the connector

Setup involves three people: your CSM, your AI assistant admin and each user.

Contact your CSM to request the Papirfly MCP connector.
Your CSM enables it for your organisation and sends a connector URL to your AI assistant admin.
Your AI assistant admin adds the connector for your organisation using that URL.
Note: The steps for adding a custom connector differ by assistant. Your admin should follow the assistant’s own guidance on custom connectors.
In your AI assistant, turn on the Papirfly connector from your organisation’s connectors.
Sign in with your Papirfly credentials when prompted.

Once you’ve signed in, you can start asking your assistant about your Papirfly content. You’ll be asked to sign in again from time to time for security.

What you can do

Area	What you can do	Try asking
Find	Search approved assets by description, reference or filters. Find folders and archives.	“Show me outdoor lifestyle photos from 2025”
View	See an asset’s preview, details, metadata and available formats	“What are the dimensions of the second one?”
Download	Get a download link for one asset or several. Request access to protected files.	“Give me the web version of these four images”
Organise	Create collections, add or remove assets, move assets into existing folders, and update titles, descriptions and tags	“Create a collection called ‘Nordic launch’ with these results”
Share	Create a share link for assets or a collection	“Give me a share link for this collection”
Brand guidelines (Point)	Ask questions answered from your brand portal pages	“What’s the minimum clear space around the logo?”

In assistants that support interactive results, assets appear as cards with previews that you can open full screen. Other assistants show the same results as text with links.

Using the connector well

Check changes before you approve them. When you ask for a change, such as editing tags or moving assets, your assistant is shown a preview of what will change and is instructed to ask for your approval first. Review what it proposes before you say yes. If it makes a change without asking, check the result in Papirfly and tell your assistant to always ask first.

Share links are public. Anyone with a share link can open it, and links don’t expire. Only share them with people who should have access.

Check visual brand rules on the page itself. Brand guideline answers come from the text of your brand portal pages. Images on those pages aren’t included, so always check visual rules, such as logo usage, on the linked page.

Some tasks stay in Papirfly. The connector is built for everyday tasks. Uploading, deleting, creating or renaming folders, changing settings, editing brand portal pages, and changes to more than 200 assets at once all stay in the Papirfly platform.

Security and your data

You sign in with your own Papirfly account. The assistant acts with your rights, and nothing more.
Only approved assets are returned.
Content the connector returns is shared with your AI LLM as part of the conversation. How your AI provider stores that content is covered by your organisation’s agreement with them.
Download links expire after one hour.
Your organisation can switch the connector off at any time through your CSM.

For a detailed security overview for your IT team, reach out to your CSM

Frequently asked questions

Why can’t I find an asset I can see in Papirfly?
The connector only returns approved assets. Draft or submitted assets aren’t included at this time, even if you can see them in Papirfly.

Can the AI LLM delete my assets?
No. The connector has no option to delete content.

Why do previews in an older conversation no longer load?
Preview links are time-limited for security. Run the search again to see them.

What happens if our organisation switches the connector off?
New sign-ins are blocked immediately. An assistant that is already connected can keep working for up to one hour, until its session ends.

Can the assistant make mistakes?
Yes. The assistant writes its answers using your Papirfly content, but it can still get things wrong. Check important details, especially brand rules, against the original.

Where is the MCP hosted?

AWS datacenters,

Stockholm (eu-north-1) for Europe,

US (us-north-1) for US

See our subprocessors documentation for more details

Are AI-made edits via the MCP tracked?

Yes, changes made to assets are stored against the assets history log along with which user made the change, and a timestamp. We also track whether the user made this change via an MCP.