Brand managers spend too much time answering questions that are already in the guidelines. Brand Assistant changes that — it's an AI-powered chat interface built into Point that gives users instant, sourced answers in plain language.
This guide covers everything you need to set it up.
Who can enable it?
Brand Assistant is enabled per Point instance via Superadmin. The Brand Assistant is currently in Beta. Contact your Customer Success Manager to confirm it has been activated for your organisation.
How to enable Brand Assistant
- Go to Superadmin and open the settings for the relevant Point instance.
- Select the Brand Assistant tab.
- Check the Assistant Enabled checkbox.
- Click Sync Datasource to build the knowledge base from your visible pages.
The assistant will be ready to use within approximately 15 minutes.
Configuration settings
The brand assistant works out of the box. There are some customizations that you can make to tailor it to your brand and workflows.
Default suggestions - Choose up to 3 example questions to help guide your users on the content they can query through the Brand Assistant. Ensure these are common questions or reflective of the breadth of content in your portal. e.g. "What are our official brand colors?"
Fallback message - In instances where a question is asked, and the Brand Assistant doesn't know the answer, you can add a fallback message for users to guide them where to go in the event the Brand Assistant doesn't know the answer, or the question can't be answered but the content in your portal. e.g. "For further help, contact brand@yourcompany.com."
Behavior instructions: You can add some lightweight instructions for your brand assistant including the tone of voice or structure of responses. e.g. "Respond in a friendly tone"
What gets indexed
The assistant pulls from text-based content only, including page text, headings, FAQ components, colour swatches, and typography blocks.
Not currently indexed:
- Images and diagrams
- PDF content beyond basic metadata
- SearchView components
- Hidden pages
If a key rule only exists as an image or diagram, add a text description alongside it so the assistant can reference it.
How to get the best answers
The assistant can only work with what's written in your guidelines. A few small changes to how your content is structured can make a big difference.
- Put key rules in text. If it only exists as an image, diagram, or PDF attachment, the assistant can't use it. Important guidance — usage rules, colour values, tone of voice — should be written out on the page.
- Write how your users search. Your team won't always use the same terminology as your brand guidelines. Where it makes sense, include common variations — e.g. if your guidelines say "primary typeface", consider also mentioning "main font" or "headline font".
- Use specific section titles. Headings help the assistant find the right content. Vague titles like "Resources" or "Legal" are harder to match against a question. "Logo usage rules" or "Social media guidelines" work better.
- Spell out brand-specific language. Acronyms, product names, and internal terminology should be defined — don't assume the assistant will infer what they mean.
Where to start
You don't need to overhaul everything at once. Focus on the sections your users ask about most — typically tone of voice, color, and logo usage. Getting those right will have the biggest immediate impact.
FAQ
Permissions
Brand Assistant respects your existing Point permission model. Users will only ever see answers based on content they are already authorized to access.
Monitoring usage
Once live, you can track usage in Prove: sessions, messages sent, active users, thumbs up/down score, and a content gap indicator showing queries that returned no result.
Is client data used to train AI models?
No. Your brand guidelines content and user queries are not used to train any AI model. Data is stored in AWS.
What happens if a user asks a question not covered in our guidelines?
The assistant will say it cannot find an answer and show your configured fallback message. It will not guess or generate an answer outside of your content.
Can I restrict Brand Assistant to certain user groups?
Brand Assistant is available to all users with access to the Point instance. It respects your existing permission groups — users will only see answers from content they can already access. You cannot restrict which user groups can open the assistant.
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