What is an asset?

In the context of Papirfly and brand management platforms, an asset refers to any digital file or resource used for marketing and branding purposes. Examples of assets include:

• Images: Photos, illustrations, graphics, icons.
• Videos: Promotional videos, tutorials, advertisements.
• Documents: PDFs, presentations, brochures, datasheets.
• Logos: Different versions and formats of company logos.

Assets are essential for maintaining brand consistency and ensuring that all marketing materials adhere to the company's branding guidelines.