Place - Asset Formats

Guide to Downloading Asset Formats in Papirfly

When you download an asset from Papirfly, depending on your portal configuration, you may get the option to download different asset formats. These versions are created automatically to give you flexibility depending on how and where you plan to use the content.

Tips for Selecting the Right Format

• Think about your use case – is this for print, web, sharing, or editing?

• Match your platform – use web-optimized images for digital, high-res for print.

• Avoid large formats unless necessary – they take longer to upload/download and can make loading web pages slow

• Look for transparency – if you’re layering images (e.g., in PowerPoint), PNG is usually the best fit.

If you're not sure which asset format to use, check with your internal brand or marketing team

What are Asset Formats?

An asset format (sometimes referred to as a variant) is a copy of the original file, converted into a different format or size. Papirfly automatically generates a set of standard versions when an asset is uploaded, so you don’t have to worry about manually converting files yourself.

Each client can also configure their own custom asset formats (also known as derivatives) to suit specific branding, platforms, or workflows. Creating a custom variant can save your team time by ensuring the right version is always ready when needed. To request new variants or enable automatic creation of specific versions, please contact your Account Manager or Customer Success contact.

Note: All generated variants count toward your total storage usage.

Why Are Asset Formats Useful?

• Optimized for different platforms (e.g. social media, web, print)

• Smaller file sizes for faster sharing or uploading

• Pre-configured settings to ensure brand consistency

• No need for specialist software to convert files manually

• Improved efficiency with ready-to-use versions on upload

Common Asset Formats and When to Use Them

Below are a few examples of common formats you may receive, and what they’re typically used for:

1. Web-Optimised JPG

• Use for: Websites, intranets, email newsletters

• Why: Smaller file size, fast loading, good visual quality

2. High-Resolution JPG

• Use for: Print materials like flyers, brochures, or posters

• Why: Maintains image quality suitable for print production

3. PNG with Transparent Background

• Use for: Presentations, design mockups, overlays

• Why: Supports transparency and high clarity

4. Original File

• Use for: Editing or repurposing content

• Why: Highest quality version with full detail retained

5. Compressed Video (MP4)

• Use for: Social media, internal sharing, embedding on websites

• Why: Good balance of quality and file size

6. Low-Resolution Preview

• Use for: Quick reviews, email attachments

• Why: Fast to download and share, especially over email or chat