Stencils: the blueprint that provides design, guidance, and layouts for each template.

• The starting point from which Templates are made, and provides the Identity, guidelines, design, and layout rules that templates rely on.
• Custom-made by our implementation team for each customer's unique marketing requirements, user needs, and specifications.
  
  

Stencils can be:
Fixed: A simple ready-to-go solution with strong guidance to users with little to no effort for a designer to further customize the template.
Flexible: adhering to only essential brand guidelines while empowering design teams with pages, components, and options to create hundreds of unique designs and layouts in multiple templates.

Templates: Starting point to create documents based on the foundation from stencils

• Templates use stencils as the foundation of their layout, design, and functionality.
• Can be customized by a designer for a specific campaign, or created as an original layout for a designated purpose.
• Guide users to effectively create marketing materials that are consistent with the brand, and up to design standards.