July 2026 - Place & Produce (AI Labels)

Article 50 of the EU AI Act (in force August 2026) requires certain AI-generated or AI-modified content to be identifiable as such. This release adds a visual indicator and a content category to Place so clients can start labelling AI-involved assets and finding them via search — the first step toward meeting that transparency requirement, not the full solution on its own.

• The new AI Content Category field sits alongside other metadata. For this release it's manually set — someone tags the asset — and it's filterable, so clients can search or report on AI-labelled content

  

   

• A visual indicator now appears on assets in Place, Point & Shared Applications that have been marked as AI-generated or AI-assisted, so users can tell at a glance without opening the asset.

• You can filter by these labels to quickly audit your DAM 

• It is possible to add a label using one of the official EU icons (AI, AI generated, AI modified) on a Produce document that includes an image from Place which is carrying the new AI Content Category.

Read more about how to set this up in Place 

• Images from Place that carry AI properties are detected automatically. When one is used, the editor shows a labelling control (see each module below) together with a warning in the Issues palette — a warning only, not an error, so it never blocks output.

• This applies to existing documents as well as new ones. Opening a document that already contains AI-marked images will show the control and the warning in the same way, so nothing needs to be recreated to benefit from it.

• The label uses the official EU icons, in all three variants: AI, AI generated and AI modified.

• Users can adjust the label's color, transparency, size and position on the output.

Settings panel

 

Print templates

• The control sits on the image itself, so individual images can be labelled.

• Suits multi-page PDFs, where each image is labelled where it appears.

Graphic templates

• The control sits on the frame (page), marking the exported asset as a whole rather than the individual images within it.

Important: if no AI properties are detected — for example a customer who doesn't use AI-generated imagery — the controls never appear at all. Nothing changes for them.

• The same functionality described above is available in Pro templates, but it has to be enabled by the template developer — it isn't switched on automatically as it is for InDesign.
   

• Template developers can also supply customized icons, wording and styling to match a customer's brand. Note that this is bespoke work rather than part of the standard offering, so it needs to be scoped and will add development time to the template.
   

• Where a template sources its images from somewhere other than Place — Brand Portal DAM, for instance — no AI property is available, so automatic detection isn't possible. In that case the control is simply always available, leaving it to the user to decide when an image needs labelling.
   

• The control behavior and UI follow the same concept as the InDesign templates, so the experience stays consistent across both.
   

• No labelling is offered in these modules initially.
   

  To read more about the EU AI act, click here